Navigating the alt-protein maze: From R&D to retail reality
About the Session
The journey from lab to mainstream adoption is treacherous, riddled with intricate challenges. This presentation will unveil the secrets to navigating this complex landscape, transforming promising concepts into retail realities. It will look at the roadblocks, delving into strategies for overcoming production bottlenecks, ensuring consistent quality at high volumes. It will explore methods to bridge the price gap with traditional protein options, unlocking wider consumer access, as well as ways to navigate the intricate pathways of securing and optimizing retail partnerships for maximum impact. You'll hear about some success stories of alt-protein brands who have conquered retail expansion, uncover actionable insights and best practices gleaned from industry leaders, and gain practical advice specific to your product and market segment.