Panel Discussion: From restaurant plates to supermarket shelves – breakout strategies and best practices to bring alternative protein products to market in 2024 and beyond
About the Session
The sizzle of alternative proteins on restaurant menus is undeniable, but how do you translate that buzz into supermarket dominance? Join our dynamic panel as they dissect winning strategies and best practices to bridge the gap between trendy niche and mainstream success. Among many topics, they will explore the complex landscape of securing and optimizing retail partnerships for maximum impact, they will decipher the challenges and solutions for efficient and cost-effective production at scale, delve into the evolving preferences and expectations driving purchase decisions in today's market, and craft compelling narratives that resonate with diverse demographics and stand out on crowded shelves. They will analyze success stories of alternative protein brands that have seamlessly transitioned from restaurants to retail giants, and based on these expert insights, you will gain invaluable knowledge from industry leaders, retailers, and marketing specialists, and leave equipped with practical tactics you can implement to navigate your own market transition.